An online an in-store pet retailer dedicated to supporting pet parents in all stages of their pets lives. As a Designer I developed creative strategies for seasonal and brand campaigns, art-directed campaign photoshoots, and designed assets for web, print, in-store signage, email, and more.
Client
PetSmart
Projects
Campaign development, photoshoots, loyalty program development, email, paid media, print and more
Role
Graphic Designer, Art Director
Team
Internal PetSmart creative team
2019 Summer Lookbook
A fashion-inspired look book to showcase PetSmart’s summer products through fun and energetic styling, art direction, and design layout. Imagery and art direction used for promotional content across web and social.
#artdirection #graphicdesign
PetSmart Loyalty Program - Treats™
The design of a program logo and style guide, art direction of an in-house photoshoot, and design of corresponding digital and in-store collateral for PetSmart’s newly launched Loyalty program, Treats™.
#artdirection #branding #graphicdesign
A collection of evergreen and seasonal promotional emails.
#emaildesign
In-store events collateral
Design of in-store event and promotional collateral for educational and kid-friendly events.
#graphicdesign
