A startup EV company comprised of various subsidiary brands, all with the mission of accelerating the commercial adoption of electric vehicles. I lead brand refreshes and content captures for subsidiary brands, as well as developed omni-channel collateral for the core brand.
Client
Ideanomics and owners of subsidiary brands
Projects
Brand refreshes, logo design, photoshoot art direction, print, digital design, and more
Role
Graphic Designer, Art Director
Team
Internal Ideanomics team and subsidiary brand teams
US Hybrid brand refresh
Lead the efforts for a new logo and brand identity for US Hybrid, a developer of hybrid and fuel cell commercial vehicles, including a content capture and website redesign.
#artdirection #graphicdesign #photoshoot #brandidentity
Old logo
WAVE brand refresh
Designed a refreshed style guide for another of Ideanomics’ subsidiary brands, WAVE, a wireless charging pad for commercial electric buses.
#artdirection #brandidentity
