A healthcare brand dedicated to helping lactating parents get insurance-covered breastfeeding support. As The Lactation Network’s Design Lead I own and evolve TLN’s design system, ensuring consistent, elevated visuals across web, paid, organic social, email, print, OOH, and more.
Role
Lead Designer
Team
Internal TLN team
Client
The Lactation Network
Projects
Campaign development, print, web, email, paid media, event direction, and more.
“No dumb questions” campaign
Partnering with an external agency, the TLN creative team provided art direction and creative strategy to develop a prenatal awareness campaign that encouraged patients to get answers to all of their lactation questions, before they have the baby. Creative scaled for paid and organic social.
#artdirection #creativestrategy
The Lactation Network Summit, 2024
An event gathering over 700 IBCLCs with a comprehensive visual identity that unified the entire experience.
An event-specific look and feel that was applied across key touchpoints including, the event website, stage design, signage, presentation templates, social media graphics, print collateral, and more.
#artdirection #graphicdesign #webdesign
#eventdesign
Room at the Table campaign
An initiative developed to create community and combat the stigma of breastfeding in public spaces - we designed a program to help families feel more comfortable feeding their babies at restaurants - and to help restaurants support these families.
With the development of a dedicated landing page, a live event, collateral to be leveraged by restaurants, and social - TLN onboarded over 60 restaurants around the country and had several notable press mentions.
#graphicdesign #webdesign #social #artdirection
Social samples
“What the pump” social series
A collection of social media posts for a series called “What the pump?” intended to help educate patients on the nuances of pumping, and the questions that may arise when doing so. I developed the look and feel of the series - designing the inflated “what the pump” lockup, and provided inspiration, direction, and review to a part-time social designer who fleshed out the designs for the posts.
#graphicdesign #social #artdirection
Social templates
A collection of social media examples and templates to be used by the social team to quickly iterate on a variety of topics with palettes and motifs that expand on the brands visual library.
#graphicdesign #social
Paid media samples
Breastfeeding is still…” mini campaign
A paid media campaign inspired by historical imagery. This departed from TLN’s core look and feel, as a test to see how users might respond to less literal, more emotive ad creative. The test creative proved effective, reducing CPA from an average of $100 to $39, and with lower CPCs and higher conversion rates than average evergreen creative.
#graphicdesign #paidmedia #artdirection
Marketing collateral samples
A collection of designed and art-directed brand collateral including: homepage redesigns, landing page designs, organic social, paid media, email, commercial resources, and more.
#graphicdesign #artdirection #webdesign
OOH
Designed OOH creative for brand awareness campaign.
#graphicdesign #environmentaldesign
“What is an IBCLC?” campaign
A designed landing page and social effort with a distinct look and feel to help educate patients and the public about what IBCLCs are, their certifications, and how they can help in your feeding journey.
#webdesign #graphicdesign #artdirection #social
