Welcome! 👋 I’m Sela, an art director and designer with a deep curiosity for what makes people tick, and an itch to solve creative problems.

Check out my work, and learn more about me.

Highlights

Check out more of my favorite pieces.
More samples available upon request.

Good design solves a problem. Great design makes you feel something, too.

My process.

Start with empathy and a desire for deep understanding.

1

Every project begins with listening — to users, stakeholders, and the world at large. I immerse myself in context, ask thoughtful questions, and look for the underlying needs behind the brief. This phase grounds my work in purpose.

Get inspired, ideate, play.

Moodboards, musings, creative exercises — this is where strategy meets imagination. I allow space for curiosity and unexpected connections, while always aligning with brand, audience, and goals.

2

Test, refine, repeat.

Great design is iterative. I prototype early, share often, and prioritize the feedback loop to push my work further. I refine based on real-world insights, not just aesthetics — because the best ideas don’t just look good, they work.

3

Get in touch

Interested in working together?
Shoot me a message.